The nutrition app that balances flavour and fitness

Nutrition is a hot topic in this day and age, especially with an every growing selection of foods and apps to chose from, it can be challenging to find the right one for users. Currently within fitness apps, there seems to be a gap as many are not satisfied with existing offerings:

Problem Space

As students we often learn various concepts where we are unable to truly practice or test out to fully understand them. Within engineering, risk management is a concept we learn but we never get a chance to test out and understand what’s at risk before entering the workplace. This can lead to a lack of confidence in decision making and lack of full understanding of why certain measures are implemented.

Primary and Secondary Persona

I conducted first a broad based survey with Google Forms then detailed in person interviews. In total, I received 13 individual responses which ensure that the samples I gathered would be representative of new graduates, with an even split between the genders. New graduates were selected as the target audience for the following reasons: